About
What is it?
The Snowboard Test takes place every spring and is an independent event, where snowboard brands attend with their product lines in order to generate test data, product photos and action imagery for the following season’s snowboard related media – both core and mainstream.
The format of The Snowboard Test has evolved from earlier magazine-based snowboard tests, and Ian Sansom – the organiser of the 2007 and 2008 events – has been involved at a senior level in various incarnations of the event since 1993. Virtually every piece snowboard-related test data you have seen in UK media this winter came from data accumulated at The Snowboard Test 2007.
Where is it?
This year’s event will take place in Kaunertal, Austria from the 3-9th May 2008. Kaunertal was chosen due to their excellent snow record, fantastic on and off hill facilities and the fact that last year’s event, the largest and most successful ever staged, was held there.
Who’s going?
EVERY serious snowboard brand in the UK, from the smallest to the largest, including hardware and clothing companies.
Core magazines confirmed to attend are White Lines, Document Snowboard, Snowboard UK, Cooler and Onboard.
Mainstream magazines set to attend are The London Lite, Men’s Health and Men’s Fitness. The event will also be hosting active sport journalists who write for The Independent, The Guardian, The Metro and The Evening Standard, giving your brand the opportunity to reach a wider ABC market.